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Vector Firm: How to Ask Probing Questions

SKU Vector Firm: How to Ask Probing Questions-6570

PSA University has teamed up with Vector Firm to offer discounted courses. Since our first day in sales, we’ve been told about the importance of asking questions of our prospects and customers. Needs analysis questions, probing questions, implication questions, or whatever your company called them – the goals were to learn about their account and make them feel validated. Well, times have changed. Understanding your customer is still critical to success, but how a salesperson asks the questions is more important than the actual questions. Ask them in the traditional manner, and you’re likely to get one-word, abrupt, and wrong answers. However, a well-positioned sales professional can get their prospect or customer to open their vault of information, providing a transparent dialogue that your competition isn’t getting.

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